Tag Archives: automation

Tracking Product Downloads and Registrations

Posted on September 10, 2012 by fredh

Software downloads are a key metric for all open source vendors, as well as for proprietary vendors who offer freemium versions of their products.  Tracking the volume of software downloads provides management with a good benchmark of anonymous community interest … Continue reading →

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Instrumenting Your Volume Market Engine

Posted on July 20, 2010 by fredh

Everyone understands the concepts of a market funnel – leads are loaded into the top from various sources; they go through some level of qualification and scoring before being passed to sales; and the sales team then develops them further … Continue reading →

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Posted in Demand Gen, Metrics & Dashboards, Progressive Engagement, Recent Posts | Tagged , , , | 4 Comments

Lead Momentum – Vital and Very Cool!

Posted on July 19, 2010 by fredh

Leads come from many different sources – inbound marketing, community cross-over, raw website registrations, integrated media programs, email campaigns and other promotional activities. While it's important to track and measure leads from each source, it's also vital to understand lead … Continue reading →

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Automate to Accelerate

Posted on June 29, 2009 by fredh

This article discusses the use of marketing automation systems as a foundation for implementing high-volume, low-friction demand generation strategies. Continue reading →

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Posted in Applications, Companies, Demand Gen, Metrics & Dashboards, Open Source, Progressive Engagement, Recent Posts | Tagged , , | Comments Off

Progressive Engagement

Posted on June 17, 2009 by fredh

This article introduces the concept of progressive engagement for marketing to large communities of anonymous website visitors. It defines a 4-stage relationship model: anonymous, trusted, economic and strategic. The article discusses the progressive engagement model in the context of traditional sales cycles. Continue reading →

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Posted in Demand Gen, High Value Content, Metrics & Dashboards, Open Source, Progressive Engagement, Recent Posts | Tagged , , | Comments Off