Category Archives: Recent Posts

GPL 101 – A Vendor’s Perspective

Although I've read many articles about open source licensing, I'm continually surprised by the amount of confusion and disinformation I find related to the GNU General Public License (GPL).  This post is written by a lay person for other lay … Continue reading

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Posted in Open Source, Recent Posts | Tagged | 3 Comments

Tracking Product Downloads and Registrations

Software downloads are a key metric for all open source vendors, as well as for proprietary vendors who offer freemium versions of their products.  Tracking the volume of software downloads provides management with a good benchmark of anonymous community interest … Continue reading

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Sun, IBM and MySQL Storage Engine Chicanery

A while back I was doing some research for a client and came across an apparent GPL slight of hand engineered by Sun and IBM.  Time constraints and competing priorities kept me from writing about this until now, and Oracle's … Continue reading

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Posted in Companies, Open Source, Recent Posts | Tagged , , | 3 Comments

Instrumenting Your Volume Market Engine

Everyone understands the concepts of a market funnel – leads are loaded into the top from various sources; they go through some level of qualification and scoring before being passed to sales; and the sales team then develops them further … Continue reading

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Posted in Demand Gen, Metrics & Dashboards, Progressive Engagement, Recent Posts | Tagged , , , | 4 Comments

Lead Momentum – Vital and Very Cool!

Leads come from many different sources – inbound marketing, community cross-over, raw website registrations, integrated media programs, email campaigns and other promotional activities. While it's important to track and measure leads from each source, it's also vital to understand lead … Continue reading

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Community Support – Your Mileage May Vary

I've been doing research on open source licensing strategies and community interactions for an upcoming report.  My research brought me to the Ingres Community Forum, where I hoped to gain some insight about Ingres' traction as an open source player.  … Continue reading

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Posted in Companies, High Value Content, Open Source, Progressive Engagement, Recent Posts | Tagged | Comments Off

GPL, for Goodness Sake

Stimulated in part by a controversial Eric Raymond blog post, open source thought leaders like Matt Asay are publicly questioning the contemporary merits of the GNU General Public License (GPL).  In fairness, Matt has long been a GPL advocate.  And … Continue reading

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Community Monetization is Fool’s Gold

Some open source vendors are preoccupied with counting community downloads.  Why?  They believe that downloads are a leading indicator of commercial sales pipeline.  The theory is that a meaningful percentage of community relationships will develop into commercial relationships, and sooner … Continue reading

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Posted in Demand Gen, Open Source, Progressive Engagement, Recent Posts | Tagged , , | 2 Comments

Fear Ye Not the Service

Whether you are using a pure open source strategy or a hybrid approach such as "open core" (open source foundation with high-value closed source add-ons), a significant component of your bookings is tied to support subscriptions.  Too often, early stage … Continue reading

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Automate to Accelerate

This article discusses the use of marketing automation systems as a foundation for implementing high-volume, low-friction demand generation strategies. Continue reading

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Posted in Applications, Companies, Demand Gen, Metrics & Dashboards, Open Source, Progressive Engagement, Recent Posts | Tagged , , | Comments Off

Stalking the Perfect Website Registration

This article offers best practices for consistently obtaining high-quality website registrations. Continue reading

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Posted in Demand Gen, High Value Content, Metrics & Dashboards, Progressive Engagement, Recent Posts | Tagged , , | Comments Off

A 3-Step Formula for Building High-Value Content

Leads are the lifeblood of any sales organization, and website registrations are a key source of leads for vendors in volume markets. This post provides helpful information about which content assets attract quality registrations, and suggests a formula for efficiently developing those assets. Continue reading

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Progressive Engagement

This article introduces the concept of progressive engagement for marketing to large communities of anonymous website visitors. It defines a 4-stage relationship model: anonymous, trusted, economic and strategic. The article discusses the progressive engagement model in the context of traditional sales cycles. Continue reading

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Posted in Demand Gen, High Value Content, Metrics & Dashboards, Open Source, Progressive Engagement, Recent Posts | Tagged , , | Comments Off