Open Source

Progressive Engagement for the Win!

At some level, most software companies navigate a relationship progression with prospective customers that includes the following elements: Discovery. A hypothetical developer discovers and downloads the trial version of a vendor's solution. The developer's initial objectives are a) to learn … Read More

Community Monetization is Fools’ Gold

Some open source vendors are preoccupied with counting community downloads.  Why?  They believe that downloads are a leading indicator of commercial sales pipeline.  The theory is that a meaningful percentage of community relationships will develop into commercial relationships, and sooner … Read More

GPL 101 – An Intro for Software Vendors

Although I've read many articles about open source licensing, I'm continually surprised by the amount of confusion and disinformation I find related to the GNU General Public License (GPL).  This post is written by a lay person (i.e., not a lawyer) … Read More