Category Archives: Open Source

GPL 101 – A Vendor’s Perspective

Although I've read many articles about open source licensing, I'm continually surprised by the amount of confusion and disinformation I find related to the GNU General Public License (GPL).  This post is written by a lay person for other lay … Continue reading

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Posted in Open Source, Recent Posts | Tagged | 3 Comments

Sun, IBM and MySQL Storage Engine Chicanery

A while back I was doing some research for a client and came across an apparent GPL slight of hand engineered by Sun and IBM.  Time constraints and competing priorities kept me from writing about this until now, and Oracle's … Continue reading

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Posted in Companies, Open Source, Recent Posts | Tagged , , | 3 Comments

Community Support – Your Mileage May Vary

I've been doing research on open source licensing strategies and community interactions for an upcoming report.  My research brought me to the Ingres Community Forum, where I hoped to gain some insight about Ingres' traction as an open source player.  … Continue reading

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Posted in Companies, High Value Content, Open Source, Progressive Engagement, Recent Posts | Tagged | Comments Off

GPL, for Goodness Sake

Stimulated in part by a controversial Eric Raymond blog post, open source thought leaders like Matt Asay are publicly questioning the contemporary merits of the GNU General Public License (GPL).  In fairness, Matt has long been a GPL advocate.  And … Continue reading

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Posted in Open Source, Recent Posts | Tagged | Comments Off

Community Monetization is Fool’s Gold

Some open source vendors are preoccupied with counting community downloads.  Why?  They believe that downloads are a leading indicator of commercial sales pipeline.  The theory is that a meaningful percentage of community relationships will develop into commercial relationships, and sooner … Continue reading

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Posted in Demand Gen, Open Source, Progressive Engagement, Recent Posts | Tagged , , | 2 Comments

Fear Ye Not the Service

Whether you are using a pure open source strategy or a hybrid approach such as "open core" (open source foundation with high-value closed source add-ons), a significant component of your bookings is tied to support subscriptions.  Too often, early stage … Continue reading

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Posted in Demand Gen, Open Source, Progressive Engagement, Recent Posts | Tagged , | Comments Off

Automate to Accelerate

This article discusses the use of marketing automation systems as a foundation for implementing high-volume, low-friction demand generation strategies. Continue reading

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Posted in Applications, Companies, Demand Gen, Metrics & Dashboards, Open Source, Progressive Engagement, Recent Posts | Tagged , , | Comments Off

Progressive Engagement

This article introduces the concept of progressive engagement for marketing to large communities of anonymous website visitors. It defines a 4-stage relationship model: anonymous, trusted, economic and strategic. The article discusses the progressive engagement model in the context of traditional sales cycles. Continue reading

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Posted in Demand Gen, High Value Content, Metrics & Dashboards, Open Source, Progressive Engagement, Recent Posts | Tagged , , | Comments Off