Open Channels

Posts Tagged ‘registration’

You’ve been there; so have I.  Slaved into the night to write that killer white paper, staged the archive of an informative webcast, or made a very cool gizmo available for download from the website.  And all we asked for in return was a registration.  To quote a Chinese curse, “May your wishes come true”. Read the rest of this entry »

Leads are the lifeblood of any sales organization. In volume markets, website registrations are a vital source of leads. By offering visitors compelling value exchanges, vendors motivate those visitors to take an important step along the progressive engagement journey – moving their relationships from anonymous to trusted. “Offer me something of value and I will tell you who I am” is the essence of the transaction. Read the rest of this entry »