Posts Tagged ‘Companies’
LoopFuse Ignites Freemium Strategy
June 30, 2010. Today LoopFuse, Inc. launched FreeView, a freemium edition of the company’s OneView marketing automation application. In LoopFuse’s words, “FreeView is a fully-functional marketing automation platform designed to meet the needs of SMB marketers” and includes core marketing automation functionality such as lead scoring, visitor analytics and multi-level email campaigning.
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OC Macroscope: LoopFuse, Inc.
You are the Marketing Programs Manager for an open source software company. Your job is to spin flax into gold. You must progressively engage hundreds of thousands of website visitors, integrate registered contacts with lead lists you’ve sourced from 3rd party providers, drive audience-specific
email campaigns to contacts in your target markets, and pass qualified leads to your CRM system for follow-up by your sales team. On the back end of all this activity, you need to provide your boss with weekly metrics that correlate pipeline and bookings to campaigns and lead sources.
EnterpriseDB Kicks Oracle in the ASSessment
EnterpriseDB announced a new program today aimed squarely at Oracle users who are fed up with Oracle’s drumbeat of price increases. Oracle recently announced a 
40% hike in the price of its database tools on the heels of a 20% increase in the price its core database product in 2008.
OC Macroscope: Bluenog Corporation
Open Channels kicks off a series of vendor reports with Bluenog Corporation, a venture capital 
funded start-up in the web application development space. Bluenog’s solutions aim to help organizations develop, integrate and deliver high value Web content, positioning the company to play a vital role in the progressive engagement lifecycle.