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	<title>Open Channels</title>
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	<description>Demand Strategies for Volume Markets</description>
	<lastBuildDate>Mon, 10 Sep 2012 16:52:04 +0000</lastBuildDate>
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		<title>GPL 101 &#8211; A Vendor&#8217;s Perspective</title>
		<link>http://opensourceadvisory.com/wordpress/?p=1503</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=1503#comments</comments>
		<pubDate>Mon, 10 Sep 2012 16:52:04 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Recent Posts]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=1503</guid>
		<description><![CDATA[Although I&#8217;ve read many articles about open source licensing, I&#8217;m continually surprised by the amount of confusion and disinformation I find related to the GNU General Public License (GPL).  This post is written by a lay person for other lay persons.  I&#8217;m not a lawyer, but I do a fair amount of IP strategy consulting with [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Tracking Product Downloads and Registrations</title>
		<link>http://opensourceadvisory.com/wordpress/?p=1348</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=1348#comments</comments>
		<pubDate>Mon, 10 Sep 2012 12:25:41 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Demand Gen]]></category>
		<category><![CDATA[Metrics & Dashboards]]></category>
		<category><![CDATA[Progressive Engagement]]></category>
		<category><![CDATA[Recent Posts]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[prog engagement]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=1348</guid>
		<description><![CDATA[Software downloads are a key metric for all open source vendors, as well as for proprietary vendors who offer freemium versions of their products.  Tracking the volume of software downloads provides management with a good benchmark of anonymous community interest and momentum.  Although I&#8217;d argue that it&#8217;s critical to track all downloadable assets (including white [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Sun, IBM and MySQL Storage Engine Chicanery</title>
		<link>http://opensourceadvisory.com/wordpress/?p=1557</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=1557#comments</comments>
		<pubDate>Thu, 05 Aug 2010 15:40:54 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Recent Posts]]></category>
		<category><![CDATA[mysql]]></category>
		<category><![CDATA[open source companies]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=1557</guid>
		<description><![CDATA[A while back I was doing some research for a client and came across an apparent GPL slight of hand engineered by Sun and IBM.  Time constraints and competing priorities kept me from writing about this until now, and Oracle&#8217;s acquisition of Sun has taken Sun off of the hot seat (see in particular paragraph [...]]]></description>
		<wfw:commentRss>http://opensourceadvisory.com/wordpress/?feed=rss2&amp;p=1557</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Instrumenting Your Volume Market Engine</title>
		<link>http://opensourceadvisory.com/wordpress/?p=1431</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=1431#comments</comments>
		<pubDate>Wed, 21 Jul 2010 01:58:08 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Demand Gen]]></category>
		<category><![CDATA[Metrics & Dashboards]]></category>
		<category><![CDATA[Progressive Engagement]]></category>
		<category><![CDATA[Recent Posts]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[prog engagement]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=1431</guid>
		<description><![CDATA[Everyone understands the concepts of a market funnel &#8211; leads are loaded into the top from various sources; they go through some level of qualification and scoring before being passed to sales; and the sales team then develops them further into pipeline opportunities and deals.  In traditional enterprise markets, demand creation and low-touch selling are [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Lead Momentum &#8211; Vital and Very Cool!</title>
		<link>http://opensourceadvisory.com/wordpress/?p=1388</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=1388#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:12:31 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Demand Gen]]></category>
		<category><![CDATA[Metrics & Dashboards]]></category>
		<category><![CDATA[Progressive Engagement]]></category>
		<category><![CDATA[Recent Posts]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[prog engagement]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=1388</guid>
		<description><![CDATA[Leads come from many different sources &#8211; inbound marketing, community cross-over, raw website registrations, integrated media programs, email campaigns and other promotional activities. While it&#8217;s important to track and measure leads from each source, it&#8217;s also vital to understand lead momentum &#8211; the velocity at which leads progress through marketing and sales. The Lead Momentum [...]]]></description>
		<wfw:commentRss>http://opensourceadvisory.com/wordpress/?feed=rss2&amp;p=1388</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Community Support &#8211; Your Mileage May Vary</title>
		<link>http://opensourceadvisory.com/wordpress/?p=1217</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=1217#comments</comments>
		<pubDate>Sat, 08 Aug 2009 17:03:28 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[High Value Content]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Progressive Engagement]]></category>
		<category><![CDATA[Recent Posts]]></category>
		<category><![CDATA[open source companies]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=1217</guid>
		<description><![CDATA[I&#8217;ve been doing research on open source licensing strategies and community interactions for an upcoming report.  My research brought me to the Ingres Community Forum, where I hoped to gain some insight about Ingres&#8217; traction as an open source player.  Ingres uses a dual-license model (GPL v2 with FLOSS exception) and runs a vendor-managed community. [...]]]></description>
		<wfw:commentRss>http://opensourceadvisory.com/wordpress/?feed=rss2&amp;p=1217</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GPL, for Goodness Sake</title>
		<link>http://opensourceadvisory.com/wordpress/?p=982</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=982#comments</comments>
		<pubDate>Wed, 22 Jul 2009 16:42:51 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Recent Posts]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=982</guid>
		<description><![CDATA[Stimulated in part by a controversial Eric Raymond blog post, open source thought leaders like Matt Asay are publicly questioning the contemporary merits of the GNU General Public License (GPL).  In fairness, Matt has long been a GPL advocate.  And it&#8217;s never bad to question whether past practices make sense going forward.  All that said, [...]]]></description>
		<wfw:commentRss>http://opensourceadvisory.com/wordpress/?feed=rss2&amp;p=982</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Community Monetization is Fool&#8217;s Gold</title>
		<link>http://opensourceadvisory.com/wordpress/?p=860</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=860#comments</comments>
		<pubDate>Sun, 05 Jul 2009 20:57:40 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Demand Gen]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Progressive Engagement]]></category>
		<category><![CDATA[Recent Posts]]></category>
		<category><![CDATA[prog engagement]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=860</guid>
		<description><![CDATA[Some open source vendors are preoccupied with counting community downloads.  Why?  They believe that downloads are a leading indicator of commercial sales pipeline.  The theory is that a meaningful percentage of community relationships will develop into commercial relationships, and sooner rather than later.  While it&#8217;s certainly true that some community relationships will cross over, the [...]]]></description>
		<wfw:commentRss>http://opensourceadvisory.com/wordpress/?feed=rss2&amp;p=860</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fear Ye Not the Service</title>
		<link>http://opensourceadvisory.com/wordpress/?p=817</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=817#comments</comments>
		<pubDate>Fri, 03 Jul 2009 20:12:39 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Demand Gen]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Progressive Engagement]]></category>
		<category><![CDATA[Recent Posts]]></category>
		<category><![CDATA[open source advisory]]></category>
		<category><![CDATA[prog engagement]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=817</guid>
		<description><![CDATA[Whether you are using a pure open source strategy or a hybrid approach such as &#8220;open core&#8221; (open source foundation with high-value closed source add-ons), a significant component of your bookings is tied to support subscriptions.  Too often, early stage open source companies put a significant amount of thought into attracting community downloads and not [...]]]></description>
		<wfw:commentRss>http://opensourceadvisory.com/wordpress/?feed=rss2&amp;p=817</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Automate to Accelerate</title>
		<link>http://opensourceadvisory.com/wordpress/?p=659</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=659#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:34:31 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[Demand Gen]]></category>
		<category><![CDATA[Metrics & Dashboards]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Progressive Engagement]]></category>
		<category><![CDATA[Recent Posts]]></category>
		<category><![CDATA[automation]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=659</guid>
		<description><![CDATA[This article discusses the use of marketing automation systems as a foundation for implementing high-volume, low-friction demand generation strategies.]]></description>
		<wfw:commentRss>http://opensourceadvisory.com/wordpress/?feed=rss2&amp;p=659</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stalking the Perfect Website Registration</title>
		<link>http://opensourceadvisory.com/wordpress/?p=400</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=400#comments</comments>
		<pubDate>Wed, 24 Jun 2009 19:01:33 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Demand Gen]]></category>
		<category><![CDATA[High Value Content]]></category>
		<category><![CDATA[Metrics & Dashboards]]></category>
		<category><![CDATA[Progressive Engagement]]></category>
		<category><![CDATA[Recent Posts]]></category>
		<category><![CDATA[registration]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=400</guid>
		<description><![CDATA[This article offers best practices for consistently obtaining high-quality website registrations.]]></description>
		<wfw:commentRss>http://opensourceadvisory.com/wordpress/?feed=rss2&amp;p=400</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A 3-Step Formula for Building High-Value Content</title>
		<link>http://opensourceadvisory.com/wordpress/?p=127</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=127#comments</comments>
		<pubDate>Fri, 19 Jun 2009 20:45:54 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Demand Gen]]></category>
		<category><![CDATA[High Value Content]]></category>
		<category><![CDATA[Progressive Engagement]]></category>
		<category><![CDATA[Recent Posts]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[prog engagement]]></category>
		<category><![CDATA[registration]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=127</guid>
		<description><![CDATA[Leads are the lifeblood of any sales organization, and website registrations are a key source of leads for vendors in volume markets.  This post provides helpful information about which content assets attract quality registrations, and suggests a formula for efficiently developing those assets.]]></description>
		<wfw:commentRss>http://opensourceadvisory.com/wordpress/?feed=rss2&amp;p=127</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Progressive Engagement</title>
		<link>http://opensourceadvisory.com/wordpress/?p=230</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=230#comments</comments>
		<pubDate>Thu, 18 Jun 2009 00:32:02 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[Demand Gen]]></category>
		<category><![CDATA[High Value Content]]></category>
		<category><![CDATA[Metrics & Dashboards]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Progressive Engagement]]></category>
		<category><![CDATA[Recent Posts]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[prog engagement]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=230</guid>
		<description><![CDATA[This article introduces the concept of progressive engagement for marketing to large communities of anonymous website visitors.  It defines a 4-stage relationship model: anonymous, trusted, economic and strategic.  The article discusses the progressive engagement model in the context of traditional sales cycles.]]></description>
		<wfw:commentRss>http://opensourceadvisory.com/wordpress/?feed=rss2&amp;p=230</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Open Source Advisory</title>
		<link>http://opensourceadvisory.com/wordpress/?p=1494</link>
		<comments>http://opensourceadvisory.com/wordpress/?p=1494#comments</comments>
		<pubDate>Sat, 23 May 2009 19:38:47 +0000</pubDate>
		<dc:creator>fredh</dc:creator>
				<category><![CDATA[About]]></category>

		<guid isPermaLink="false">http://opensourceadvisory.com/wordpress/?p=1494</guid>
		<description><![CDATA[  Open Source Advisory is a volume market strategy firm. We help talented entrepreneurs bring their software solutions to market by leveraging innovative volume distribution strategies. As our name implies, we do a significant amount of work with open source vendors. However, our expertise is appropriate for any technology company that needs to accelerate the [...]]]></description>
		<wfw:commentRss>http://opensourceadvisory.com/wordpress/?feed=rss2&amp;p=1494</wfw:commentRss>
		<slash:comments>0</slash:comments>
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