Archive for the ‘Applications’ Category
LoopFuse Ignites Freemium Strategy
June 30, 2010. Today LoopFuse, Inc. launched FreeView, a freemium edition of the company’s OneView marketing automation application. In LoopFuse’s words, “FreeView is a fully-functional marketing automation platform designed to meet the needs of SMB marketers” and includes core marketing automation functionality such as lead scoring, visitor analytics and multi-level email campaigning.
Tags: 
Automate to Accelerate
Many software companies are operating in the dark ages of marketing. Their notions of 
demand generation are to drop hundreds of thousands of emails on cold, externally-sourced contact lists, watch for activity on their landing pages, and shoot at whatever moves. Read the rest of this entry »