Open Channels

Archive for the ‘High Value Content’ Category

I’ve been doing research on open source licensing strategies and community interactions for an upcoming report.  My research brought me to the Ingres Community Forum, where I hoped to gain some insight about Ingres’ traction as an open source player.  Ingres uses a dual-license model (GPL v2 with FLOSS exception) and runs a vendor-managed community.

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You’ve been there; so have I.  Slaved into the night to write that killer white paper, staged the archive of an informative webcast, or made a very cool gizmo available for download from the website.  And all we asked for in return was a registration.  To quote a Chinese curse, “May your wishes come true”. Read the rest of this entry »

Leads are the lifeblood of any sales organization. In volume markets, website registrations are a vital source of leads. By offering visitors compelling value exchanges, vendors motivate those visitors to take an important step along the progressive engagement journey – moving their relationships from anonymous to trusted. “Offer me something of value and I will tell you who I am” is the essence of the transaction. Read the rest of this entry »